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Your omnichannel solution for media buying.

At Advance powered by LoblawTM, we are on a mission to reinvent media buying in Canada.

Our MediaAisleTM media buying platform drives real, measurable sales impacts for your brand, for sponsored products on our e-commerce sites and for programmatic display and online video across the digital ecosystem.

Optimize your ad buying based on almost real-time retail sales results with our built-in closed-loop measurement.

Strengthen your media with real purchase and shopping insights.

A businessperson views the MediaAisle platform on their laptop.

MediaAisleTM Demand Side Platform empowers brands to drive real, measurable sales impact from video and display ads. See which creative versions drive the most sales, not just the most clicks.

  • Targeting based on actual purchases

  • Exclusive audiences and seamless campaign management

  • Powerful insights derived from omnichannel ROAS measurement

Give your products the centre stage on our e-commerce platforms

A woman views the MediaAisle dashboard to check her campaign performance.

MediaAisleTM Sponsored Products allows you to buy promoted product placements on a cost-per-click model. With machine learning capabilities and robust purchase pattern insights, our platform has the intelligence to surface the products most relevant to customer searches.

  • Improve the discoverability of your products by prominently placing them in relevant search results pages

  • Improve brand visibility at the moment of purchase through Sponsored Product ads

  • Our dedicated Customer Success team will guide you through campaign planning, launch, and measurement

Ready to unlock the power of precision media buying with MediaAisleTM?