We know Canadian shoppers.

Our capabilities bring greater intelligence to business decisions by leveraging our unique purchase pattern insights and relationships with Canadian shoppers. With solutions that bridge media, loyalty, analytics, insights, and strategy disciplines, we’re a one-stop shop for integrated planning that empowers our brands and those of our partners to reach customers at the right time, in the right way. ​

A woman shopping in a grocery aisle picking out a box of cereal.

Our mission

With the strength of our loyalty, media and insights capabilities, we aim to be the most effective way for brands to reach customers in an omni-channel world.

+15.5 millionactive PC OptimumTM members.¹

As Canada's leading loyalty program, PC Optimum offers meaningful ways to unlock value for customers, and media segmentation at scale.

+1 billiontransactions in our retail channels each year.¹

With unique purchase pattern insights and relationships with customers, we can power media and retail analytics solutions intelligently to help brands grow.

2400+stores across Canada.¹

From coast to coast, we're a part of the daily lives of millions of Canadians. This retail scale unlocks exciting ways for brands to communicate value and inspiration to customers as they complete shopping trips.¹

¹ Source: Loblaw Companies Limited.

Why we're different

Two women smiling at a laptop. The one on the right points at the screen.

Collaborative planning

We work with you to build intelligent business and media plans to meet your brand's objectives, drawing on purchase insights to reach and inspire the most receptive customers.

Connection across channels

Integrate loyalty, omnichannel media touchpoints and insights to develop compelling merchandising and marketing experiences.

Meaningful insights

We support your planning from start to finish, but it doesn't end there. Our goal is to help your brand grow by delivering insights on real business outcomes to drive continual optimization of your business investments.

A person holds a mobile phone with their PC Optimum app open.

Our solutions

With the PC OptimumTM loyalty program and expansive retail insights & analytics solutions, we are more than a retail media network. We have solutions spanning loyalty, insights and omnichannel media, to enable successful retail and marketing plans.

Interested in joining our team?