Serving up product discovery with a seasonal occasion
Experiential activations create opportunities for product discovery and trial, giving shoppers a chance to experience products firsthand while they are already in the mindset to shop.
As the summer heats up, leading CPG brands came together to create the ultimate summer sampling experience inspired by the seasonal favourite activity: the summer BBQ.
From grill to cart
The summer BBQ event ran from July 2 to August 2 across participating Real Canadian Superstore, Loblaws, No Frills, and Fortinos locations throughout the GTA.
Shoppers were greeted with freshly grilled burgers and an assortment of products from participating brands, creating an opportunity to experience something new.
The feedback? Shoppers were ready for more.
“I LOVE pickles and this ketchup tastes just like them! I’m adding this to my list!”
The result
Sampling gave shoppers an immediate way to interact and engage with brands. This brought together complementary products together in one experience and encouraged shoppers to discover how different products could come together.
Thousands of shoppers engaged with the activation, creating memorable brand interactions close to the point of purchase. In the first 8 days of the activation, the tour generated 7K impressions, 3K shopper engagements, and 3K samples distributed.
Ready to bring your brand closer to shoppers?
Discover how Loblaw AdvanceTM can bring your brand to life through experiential activations that connect with shoppers in-store and at the point of purchase.
