The world of marketing is always on the move, and staying ahead means more than just reacting to the latest trends. It's about smart, proactive planning. With planning season underway, we know 2026 objectives are already taking shape. Building a "smarter" playbook today is how you set yourself up for successful growth tomorrow, and we're here to help you do just that.  

The marketing environment is shifting pretty quickly, which means marketers need to be both agile and proactive. The need for objective-based marketing comes from the shift toward performance accountability, personalization, and business alignment. 

Today’s marketers are under more pressure than ever to prove the impact of their efforts. Instead of launching broad, one-size-fits-all campaigns, brands now prioritize marketing strategies that are directly tied to specific business objectives like launching new products, acquiring new customers, or growing sales.  

Retail media offers those "smarter solutions" you need to hit a wide range of brand objectives. By leveraging cutting-edge capabilities, you can turn your goals into measurable successes.  

To successfully launch a new product, you need precision to connect with the right audience at the right moment. Retail media's rich audiences help you identify those ideal early adopters based on their actual purchase history and preferences. This full-funnel visibility ensures a strong launch with measurable impact, from getting the word out to seeing those first conversions.  

Growing your customer base efficiently, is a key goal for many brands. By leveraging first-party data, retail media allows you to find high-value lookalike audiences – these are consumers who share characteristics with your most loyal customers but haven't yet purchased your product. This helps optimize campaigns for efficient customer growth across various channels. Working with a retail media network can help you pinpoint these high-value prospects and spark interest among new and lapsed buyers. 

Driving sales is a central objective of any marketing effort. Retail media provides unique opportunities to influence purchasing decisions right at the point of inspiration or purchase. By understanding shopper intent and behavior through rich data, you can craft campaigns that encourage larger basket sizes, increase purchase frequency, and convert more browsers into buyers. Whether it's through targeted promotions or highly visible product placements, retail media helps you boost your overall sales volume. 

In today's digital world, a strong e-commerce presence is non-negotiable. Retail media is perfectly positioned to help you expand your online footprint and drive digital sales. It encompasses everything from optimizing your product visibility on retailer websites and apps, driving traffic to your e-commerce listings, and engaging online shoppers with personalized ads. This means more eyes on your products where they're ready to click "add to cart," helping you capture a larger share of the growing online market. 

At Loblaw Advance^TM, we're committed to helping brands like yours grow and achieve specific objectives. Our unique position, vast consumer insights, omnichannel reach, and advanced measurement capabilities provide the foundation for truly collaborative and results-oriented partnerships. We're here to empower you to connect with customers effectively and drive measurable success, together. 

Ready to chat about your specific 2026 objectives and how our smarter solutions can help you achieve them? Get in touch with us today!